If you love fashion and use Instagram to find inspiring images, you've probably noticed a huge rise in the amount of Scandinavian and Dutch fashion bloggers taking over the scene. 'Scandi-cool' has been a term for a long while now but never so much so as this moment in time.
A few of the most famous include Negin Mirsalehi from Amsterdam, Matilda Djerf from Sweden, The Nicki studios sisters Alberita, Ardiana and Nora from Copenhagen, Rodja Pazooki from Gothenburg, Sweden and Freja Wewer from Copenhagen to name a few. See below for some images showing how this specific type of influencers dresses and what they embody.
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| Rodja |
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| Freja |
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| Matilda |
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| Negin |
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Nicki sisters
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These girls are embodying the effortless style of classic timeless pieces in a simple colour palette of black-white-nude and it looks stunning. Looking like you didn't try has always been difficult to pull off but incredibly sexy and cool if done well, and these girls get it right. I've seen more and more people looking to these alternative new fashion cities for inspiration steering away from traditional New York and London. Of course there are also girls in these cities with this kind of style but Danish and Dutch are top of their games and I like it.
Grace
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